Expert presentation: how to “sell” your business in 1 minute
Imagine stepping into an elevator with a stranger, would you like him to join your business ONLY after talking about it for a minute?
Let's see how to do it!
Elevator Pitch is an original way to present your business, which lasts from 30 seconds to 1 minute. How can you make a business presentation in such a short time?
Note: keep in mind that your goal is not exactly to sell the business in 60 seconds, but to generate interest in the business and get people's contact details to later arrange a meeting with them.
When entering an elevator...
Greet the person you are going to introduce the business to. Mention your business and the problems that can (and has managed to) solve.
If the person shows interest and doesn't interrupt you, talk about these 3 main points:
Why this business is worth his attention
Why he needs to start it right now
Why are you offering him this opportunity
The elevator ride will be over by the time you finish talking. If he is not interested, it's all right. You will be closer to the person who actually says YES!
What if he asks for more details?
You can either arrange a meeting or talk about the business right there. Then, you will have to cover the following points:
What does he need to do to start the business?
How does it work?
How much can he earn?
What does he have to do NOW?
After this, the person will get a better image of your business and you will be able to share more details:
How is your business going
How this business differs from others: great experience, reliability, high profitability in the short term, etc.
What are the risks, if any
Now that he has all the information he needs to know about the business, the rest is up to him!
Pros & Cons
It is very easy to arouse the interest of a person in such a short time. You will make a great impression!
On the other hand, it can be difficult: it requires imagination, improvisation and practice. You can write down your speech and learn it by heart if you wish, but remember that every person requires a different approach.
Write a 1-minute presentation
Repeat it to yourself several times
Rehearse it in front of the mirror
If you can make short business presentations, not necessarily in an elevator, it can be very useful in other situations too!
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